When working with web platforms like WordPress, there are three letters that induce anxiety in any business owner: SEO (search engine optimization). It’s one of the most confusing aspects of running a modern business, and web apps that rate your SEO with no more than a red or green light don’t make it any easier.

Good things come to those who wait, and this is especially true for small- and medium-sized businesses that plan on creating an eCommerce website. According to Vistaprint’s study on 1,800 consumers, 42 percent of respondents are “very unlikely” to buy from unprofessional or ugly websites.

Wake up. Take a shower. Get dressed. These are just some of the numerous tasks we do every single day. They may not be fun, but they are essential to our daily routine. Managing a website is very much the same. By going through the necessary steps, you can ensure the speed and security of your website.

Internet security company Cloudflare revealed a major flaw in their system. The so-called ‘Cloudbleed’ vulnerability leaked customer information from thousands of websites, according to Cloudflare researchers. Fortunately, there have been no signs of exploitation, but that doesn’t mean you should be complacent.

For businesses of any size, getting on the first page of Google search results is important to drive traffic to the website. Although most search engine optimizers will focus more on getting organic results, the limitation of this approach is that it only reaches users looking for a particular service and not your specific brand.

WordPress is one of the most popular and reliable content management systems on the market, and for this reason it is also one of the most frequently targeted platform for hackers. Websites that are running older versions of WordPress are often vulnerable to security breaches and data leaks.

“We are living in a digital world, and healthcare practices need a URL”. If Madonna could change the lyrics of her 1984 classic to speak to the healthcare industry, she may have sang something like this. A URL is just one facet of the digital strategy that hospitals and private practices alike will need to adapt if they wish to remain competitive in today’s world.

A good looking page will determine how many people trust a website. This is especially true for small business owners trying to establish their company’s identity online. But with so many similar businesses to compete with, how can you stand out from the crowd? This is why it’s even more important to stay on top of web design trends to attract more visitors.

When it comes to websites, speed matters. Internet surfers everywhere are becoming more and more impatient. When once five, or even ten seconds, was a completely acceptable time to wait for a page to load, those days are long gone. Now most users expect a page to load in at least three seconds, some even demand two.

How’s your website doing? For a lot of business owners, the answer is simply up and running. While having a website is a good start, it must also be appealing to visitors. A poorly designed website can drive away both potential and current customers who don’t want to be associated with a brand that doesn’t present itself well online.