Small- and medium-sized businesses are often tempted to relegate their search engine optimization (SEO) analyses to the free reports offered by online platforms like WordPress and Google Analytics. Unfortunately, those reports rarely provide the details you need to make improvements.
Businesses need to have an online presence these days, and that usually starts with having a website. But to access your website on the internet, you need to partner with a web host. This blog post breaks down the basics of a web host and the two most common types of hosting.
We’ve all experienced the frustration that comes with a slow-loading website. While 10 years ago, we would have waited patiently as a site loaded with all the urgency of a sloth, today’s internet surfers won’t hesitate to close the tab. Most expect at least a three-second load time, while some won’t settle for wait times […]
We are taught never to judge a book by its cover. But in this superficial age, looks are everything, especially for websites. Your website is a customer’s first impression of your business, and if it doesn’t wow them, you’re losing money. Follow these best practices so you don’t end up in that situation.
Negative reviews on sites like Yelp, Trip Advisor, and Ripoff Report will damage your brand’s online presence . So how can you protect your company from defamatory and false reviews that show up on search results for your business? Here’s the best strategy.
The average web user’s attention span gets shorter every day. People don’t want to spend hours sifting through a website to find the information they need; they want it as soon as the page loads. To keep up with the times businesses have drastically changed how they develop their websites.
WordPress (WP) websites require routine updates to keep up with user demands. Some of WP’s most critical updates are security patches, which protect sites from various cyberattacks. But why does your website sometimes act up when you finish running an update, and how can you prevent it? Be cautious with updates In 2017, WP issued […]
There are countless platforms that showcase, review and link to small businesses, but few have as much impact as Google does. Although business owners can’t choose where their site ranks in the search results, they can edit information that is displayed and insert some flashy new features.
When it comes to security, it’s better to be safe than sorry. But as the Equifax leak case has taught us, once a security breach does happen, it’s best not to be sorry twice. Read on so your business doesn’t experience the same fate as the giant, bumbling credit bureau.
When working with web platforms like WordPress, there are three letters that induce anxiety in any business owner: SEO (search engine optimization). It’s one of the most confusing aspects of running a modern business, and web apps that rate your SEO with no more than a red or green light don’t make it any easier.