Rethinking the value of social media

Rethinking the value of social media

A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value.

WhatsApp launches web chat client

WhatsApp launches web chat client

WhatsApp has quickly become the world’s leading mobile instant messaging app. Launched in 2009, the service now boasts over 700 million active monthly users, and has hopes to increase that to a billion. But one feature that WhatsApp enthusiasts have been hoping for some time is the ability to use the system to chat on desktop and laptop devices.