“What’s your Facebook name?” is not a question you’re often asked when someone needs your contact details. In the first place, Facebook messaging isn’t everyone’s voice call app of choice, especially for group conversations. As of now, Skype rules that arena, especially for business communications.
A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value.
WhatsApp has quickly become the world’s leading mobile instant messaging app. Launched in 2009, the service now boasts over 700 million active monthly users, and has hopes to increase that to a billion. But one feature that WhatsApp enthusiasts have been hoping for some time is the ability to use the system to chat on desktop and laptop devices.