Marketing your SMB with Pinterest

Marketing your SMB with Pinterest

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.

Updated Microsoft Teams is set for release

Updated Microsoft Teams is set for release

Preceding its general availability, Microsoft has recently rolled out a major update for Microsoft Teams — Window’s version of the cloud-based team collaboration tool, Slack. The latest bundle of features will kick things up a notch, allowing you to do more than IM your manager about your weekly meeting or ask your colleagues to remove the “view only” setting on Google Docs.

How to use Snapchat for your business

How to use Snapchat for your business

A growing number of small- and medium-sized businesses are turning to social media to help facilitate growth. The reasons are obvious, social media is easy-to-use and capable of reaching an enormous amount of users. That being said, you might be missing out on one of the fastest growing platforms available: Snapchat.

IG Stories: redefining online marketing

IG Stories: redefining online marketing

Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories.

Improve networking with LinkedIn Alumni

Improve networking with LinkedIn Alumni

How many times have you heard the saying “It’s not about what you do but who you know”? — probably too many to count. Regardless of whether that’s your current business mantra, it’s hard to ignore the advantages of tapping into your network.

5 tips to build a better chatbot

5 tips to build a better chatbot

In today’s tech-centric world, the demand for new apps is overwhelming the supply. Whether due to simple curiosity or just plain excitement, people are usually drawn to chatbots. In time, however, novelty wears thin and people lose interest. This may be partially due to the fact that bots aren’t as engaging as we initially imagined them to be.

The benefits of Instagram for your company

The benefits of Instagram for your company

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool.

Seven tips to Master Microsoft Excel

Seven tips to Master Microsoft Excel

One of the skills crucial to the success of businesses today is digital literacy. This isn’t the proficiency of reading and reciting gadget labels, but according to Cornell University, “the ability to find, evaluate, utilize, share, and create content using information technologies and the Internet.