To License or not to License: Choices for Savvy Business Owners

To License or not to License: Choices for Savvy Business Owners

So you’ve got the next big thing in technology sitting in your office: a program you customized for your business or a hardware you came up with on the side. When is the right time to license your product for outside sale? Read further to learn the ins and outs of licensing and why the best decisions for your business can often be contrary to common sense.

Using automation in SMB marketing

Using automation in SMB marketing

One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. In fact, there are five explosively profitable benefits to automating some of your most mundane tasks.

Streamline your processes with the right technology for competitive success

Streamline your processes with the right technology for competitive success

I meet with a lot of business owners and senior executives, and a recurring theme that appears in many of these conversations is a desire to improve their business processes. When you break it down, businesses are just a series of processes undertaken to get a job done.

Ransomware alert for healthcare practices

Ransomware alert for healthcare practices

Ransomware is becoming a growing problem for the healthcare industry. And with around a dozen attacks on hospitals being reported since the beginning of the year, you may be wondering just how severe the problem is. Should you be alarmed? How can you protect your practice? Here’s an inside look at how the ransomware epidemic is affecting the US and Canadian healthcare systems.

Technology Myths  – Cost vs Investment (ROI 201)

Technology Myths  – Cost vs Investment (ROI 201)

I love finding validation for my business ideas, especially when it comes from such a respected resource as AICPA.  Recently, an article was posted under their "The Practicing CPA" column called "Improving Your Firm's Technology Strategy by Dispelling Myths".  In his article, Donny Shimamoto, brings up 4 points that we come across all too often.

Technology ROI 101

Technology ROI 101

Your technology needs to produce a return on investment. If it doesn’t, you’re wasting you and your staff’s time and money. But how can you ensure you gain that coveted ROI you’re after? What does it actually mean to have a positive ROI? And how can you tell if you have one? Here are a few tips for calculating the true costs of a new technology investment.