Thanks to social media, businesses can stay in close contact with their customers and while also attracting new ones. But what happens when one of these platforms doesn’t guard the information you’ve given it? How does this affect its users? Last month, news broke that a firm known as Cambridge Analytica collected private data from […]
With 4.75 billion pieces of content shared on Facebook and 500 million tweets shared every day, harnessing crucial social media data is becoming an increasingly monumental task. Businesses need to leverage social media in order to deliver relevant and personalized content to customers.
Does your business have a social media policy? If so, when was the last time you updated it? If you’re taking too long to answer these questions, that isn’t a good sign. Because you should be conducting regular reviews, at least annually. You’d enjoy innumerable benefits, and deter your employees from obsessing over Snapchat filters […]
A growing number of small- and medium-sized businesses are turning to social media to help facilitate growth. The reasons are obvious, social media is easy-to-use and capable of reaching an enormous amount of users. That being said, you might be missing out on one of the fastest growing platforms available: Snapchat.
Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories.
Fishes are known to travel together in schools. They do so as a defense mechanism against predators or as a means to find a mate. Rarely do we see a fish making its way through the ocean unaccompanied. Schools of fish are the Twitter equivalent of celebrities or public figures, whereby lone guppies are SMBs […]