Basic web conversion strategies you need to use

Making sure your website is easy to use is crucial to attract prospects and convince them to buy your products or services. Here are five tips that improve user experience, site trustworthiness, and conversion rates. 1. Optimize your website for mobile devices More people are now surfing the web via smartphones and tablets. If you […]

Social media guidelines to stay HIPAA-compliant

HIPAA was established to protect the privacy of medical providers and their patients. And while there are no specific guidelines when it comes to social media usage in healthcare, every healthcare organization must implement security protocols that adhere to privacy policies. What social media actions violate HIPAA rules? Posting patients’ protected health information on social […]

Protect your Facebook and Twitter from hackers

Popular social media platforms like Facebook and Twitter have been suffering massive data breaches for a number of years now. If you wish to continue using these services, you need to tighten your social media privacy settings. Here are a few reminders and tips to help you secure your personal information on social media.

COVID-19 and the cloud: Staying connected while apart

The term “viral” has taken its original meaning, thanks to the novel coronavirus infecting millions and killing thousands of people all over the world. As it rages on, we can see how cloud computing is helping us push through these trying times. Cloud computing helps buoy economies For many people, being forced to stay at […]

Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Represent your business properly on social media

Social media accounts for businesses are invaluable tools enterprises use to reach out to their client bases to fully understand their needs and wants. Make sure your social media manager understands the proper way to interact with people online, especially those with bad things to say about the company. Online reputation management mistakes As long […]

Keeping Facebook and Twitter safe from hackers

Keep your guard up! Pranksters, malicious attackers, and hackers come in different forms, but they are all after your online privacy and security — especially on social media. There are several things you can do to protect your Facebook and Twitter accounts.

Are you maximizing your social media potential?

Social media as a component of marketing is continuously growing its own significant heartbeat in the industry — so much so that many businesses nowadays make exclusive use of it for their advertising and promotional needs. Having great content on your site is the magnet that attracts visitors. However, when there is too much competition […]