How to create a Facebook ad that sells

How to create a Facebook ad that sells

Your products and services won’t sell, no matter how exceptional they are, if no one knows of their existence. That’s how advertising comes into play. Yet for a small business with a limited budget, an advertisement can cost big. But that’s no longer the case, thanks to the cost-effective online advertising platform hosted by Facebook.

Facebook faces devious adware

Facebook faces devious adware

When you receive an email from an unfamiliar source urging you to click on a link or download a file, it’s easy to send it straight to the bin due to its spam-like nature. It’s a completely different story when the message is sent via Facebook Messenger by one of your friends.

How to create engaging content

How to create engaging content

With 4.75 billion pieces of content shared on Facebook and 500 million tweets shared every day, harnessing crucial social media data is becoming an increasingly monumental task. Businesses need to leverage social media in order to deliver relevant and personalized content to customers.

Four Facebook features for your business

Four Facebook features for your business

Facebook has numerous built-in features to help small- and medium-sized businesses thrive. But chances are that most business owners are taking advantage of only just a few. With Facebook’s audience reaching 1.8 billion users monthly, it’s vital for your business to leverage the right tools to enhance growth.

Marketing your SMB with Pinterest

Marketing your SMB with Pinterest

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.

Make your SMB stand out on social media

Make your SMB stand out on social media

To truly make an impression on consumers, small- and medium-sized businesses are pulling out all the stops. Standing out from your competitors could increase your chances of earning revenue. Many SMBs are now turning to social media and content marketing strategies to gain a competitive edge.

What celebrities can teach us about HIPAA

What celebrities can teach us about HIPAA

Two trends have been rising in popularity in tandem: HIPAA compliance audits and social media. Obviously both of these are far too important to be correlated directly, but they do intersect with each other. Social media tends to push people toward oversharing, and that’s definitely something you don’t want when hosting regulated patient data.

The right social media platforms for SMBs

The right social media platforms for SMBs

Social media marketing is tricky, to say the least. It’s difficult to allocate the resources that create the desired effect, especially when so many platforms are available. Facebook might be the biggest name in the industry, but that doesn’t mean it will suit your organization.

5 tips to turn Instagram followers into buyers

5 tips to turn Instagram followers into buyers

Did you know that your thousands of Instagram followers are a goldmine for potential sales? Yes, they are, but you can’t make the most of this goldmine by simply switching your posts’ filters from Clarendon to Valencia on a regular basis. Turning your Instagram followers into customers requires more than just a finely curated set of photos; it calls for marketing-savvy strategies that can engage current followers and attract potential customers.