How to create engaging content

How to create engaging content

With 4.75 billion pieces of content shared on Facebook and 500 million tweets shared every day, harnessing crucial social media data is becoming an increasingly monumental task. Businesses need to leverage social media in order to deliver relevant and personalized content to customers.

Six Gmail tips your business needs

Six Gmail tips your business needs

For most small-business owners, processing email takes up a good chunk of the day. If you use Gmail, you’re already working with a powerful platform with numerous productivity-enhancing features. But what if you could streamline the process even further while ensuring each message is dealt with appropriately? These Gmail tips will do the trick.

Four Facebook features for your business

Four Facebook features for your business

Facebook has numerous built-in features to help small- and medium-sized businesses thrive. But chances are that most business owners are taking advantage of only just a few. With Facebook’s audience reaching 1.8 billion users monthly, it’s vital for your business to leverage the right tools to enhance growth.

5 ways to ensure the Cloud’s affordability

5 ways to ensure the Cloud’s affordability

Cloud computing saves businesses a considerable amount of money, which explains its rise in popularity over the years. What many business owners fail to realize is that there are hidden costs associated with Cloud services. And while they might seem insignificant at first, they can add up to a staggering amount if left unchecked.

Marketing your SMB with Pinterest

Marketing your SMB with Pinterest

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.

Make your SMB stand out on social media

Make your SMB stand out on social media

To truly make an impression on consumers, small- and medium-sized businesses are pulling out all the stops. Standing out from your competitors could increase your chances of earning revenue. Many SMBs are now turning to social media and content marketing strategies to gain a competitive edge.

Ugly websites cost your business big time

Ugly websites cost your business big time

Good things come to those who wait, and this is especially true for small- and medium-sized businesses that plan on creating an eCommerce website. According to Vistaprint’s study on 1,800 consumers, 42 percent of respondents are “very unlikely” to buy from unprofessional or ugly websites.

An essential checklist for WordPress users

An essential checklist for WordPress users

Wake up. Take a shower. Get dressed. These are just some of the numerous tasks we do every single day. They may not be fun, but they are essential to our daily routine. Managing a website is very much the same. By going through the necessary steps, you can ensure the speed and security of your website.

Benefits of social media policy reviews

Benefits of social media policy reviews

Does your business have a social media policy? If so, when was the last time you updated it? If you’re taking too long to answer these questions, that isn’t a good sign. Because you should be conducting regular reviews, at least annually. You’d enjoy innumerable benefits, and deter your employees from obsessing over Snapchat filters in the process.