Marketing your SMB with Pinterest

Marketing your SMB with Pinterest

Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.

Make your SMB stand out on social media

Make your SMB stand out on social media

To truly make an impression on consumers, small- and medium-sized businesses are pulling out all the stops. Standing out from your competitors could increase your chances of earning revenue. Many SMBs are now turning to social media and content marketing strategies to gain a competitive edge.

Ugly websites cost your business big time

Ugly websites cost your business big time

Good things come to those who wait, and this is especially true for small- and medium-sized businesses that plan on creating an eCommerce website. According to Vistaprint’s study on 1,800 consumers, 42 percent of respondents are “very unlikely” to buy from unprofessional or ugly websites.

An essential checklist for WordPress users

An essential checklist for WordPress users

Wake up. Take a shower. Get dressed. These are just some of the numerous tasks we do every single day. They may not be fun, but they are essential to our daily routine. Managing a website is very much the same. By going through the necessary steps, you can ensure the speed and security of your website.

Benefits of social media policy reviews

Benefits of social media policy reviews

Does your business have a social media policy? If so, when was the last time you updated it? If you’re taking too long to answer these questions, that isn’t a good sign. Because you should be conducting regular reviews, at least annually. You’d enjoy innumerable benefits, and deter your employees from obsessing over Snapchat filters in the process.

How to use Snapchat for your business

How to use Snapchat for your business

A growing number of small- and medium-sized businesses are turning to social media to help facilitate growth. The reasons are obvious, social media is easy-to-use and capable of reaching an enormous amount of users. That being said, you might be missing out on one of the fastest growing platforms available: Snapchat.

The right social media platforms for SMBs

The right social media platforms for SMBs

Social media marketing is tricky, to say the least. It’s difficult to allocate the resources that create the desired effect, especially when so many platforms are available. Facebook might be the biggest name in the industry, but that doesn’t mean it will suit your organization.

Microsoft’s Windows 10 upgrade for SMBs

Microsoft’s Windows 10 upgrade for SMBs

Microsoft has announced that it will bring back free Windows 10 upgrades, but on one condition: Only small- and medium-sized businesses that have previously passed on the offer are eligible. So if you or someone you know has declined Microsoft’s previous proposition, here are some reasons you might want to reconsider.

How VR helps with business growth

How VR helps with business growth

Most people tend to think that the concept of virtual reality has a place with The Jetsons family, but not so much at the office — think again. Recently, more and more businesses are exploring ways they can mesh virtual reality with daily business operations to possibly help benefit customer service and even employee satisfaction.