Last October, Pinterest launched its first paid advertising service, “Promoted Pins,” which is geared toward large enterprises. Recently, a similar product named “DIY Promoted Pins” was released for small- and medium-sized businesses. This shows how popular social media has become in helping to establish an online presence for your business, and here are some tips to get you started.
Good things come to those who wait, and this is especially true for small- and medium-sized businesses that plan on creating an eCommerce website. According to Vistaprint’s study on 1,800 consumers, 42 percent of respondents are “very unlikely” to buy from unprofessional or ugly websites.
Does your business have a social media policy? If so, when was the last time you updated it? If you’re taking too long to answer these questions, that isn’t a good sign. Because you should be conducting regular reviews, at least annually. You’d enjoy innumerable benefits, and deter your employees from obsessing over Snapchat filters in the process.
We live in a digital era where innovations are emerging quicker than the speed of light. This means older operating systems might soon be discontinued. Case in point, Microsoft Vista. After a 10-year run, Microsoft is set to discontinue support for Vista users from April 11th onwards.
Microsoft has announced that it will bring back free Windows 10 upgrades, but on one condition: Only small- and medium-sized businesses that have previously passed on the offer are eligible. So if you or someone you know has declined Microsoft’s previous proposition, here are some reasons you might want to reconsider.
Fishes are known to travel together in schools. They do so as a defense mechanism against predators or as a means to find a mate. Rarely do we see a fish making its way through the ocean unaccompanied. Schools of fish are the Twitter equivalent of celebrities or public figures, whereby lone guppies are SMBs struggling to make a splash in terms of their online presence.
If genie lamps were out of stock before you could place an order for one, the next best thing to manage and grow your small- and medium-sized business lies in CRM. Short for customer relationship management, a real difference is possible, with the right software of course.
Virtualization has permanently changed the world of IT and computing and bringing with it the overhaul of IT architecture and workflow. One would think that it would reach its saturation point sooner or later but with constant innovation and development, virtualization has permeated and penetrated deep as to reach the client level.
For the past year Strem Chemicals, a Massachusetts-based company which manufactures and markets specialty chemicals, has utilized virtualization. This process has seen them improve in several areas such as cost reduction and even disaster recovery. This is one of thousands of companies that has saved a substantial amount of money since incorporating virtualization into their business model.