For businesses of any size, getting on the first page of Google search results is important to drive traffic to the website. Although most search engine optimizers will focus more on getting organic results, the limitation of this approach is that it only reaches users looking for a particular service and not your specific brand.
When you Google your business, does it show up in search results? The chances are it does, but if it’s buried on page 20 it’s not going to get much traffic. If this sounds like you, Google has started a new initiative to help small businesses rank higher more easily.