IG Stories: redefining online marketing

IG Stories: redefining online marketing

Since it’s inception in 2010, Instagram has come a long way from just double-tapping. The photo-sharing application recently announced its plan to experiment with video ads via Instagram Stories. Give your small- or medium-sized business a competitive edge by understanding and utilizing Instagram Stories.

5 tips to build a better chatbot

5 tips to build a better chatbot

In today’s tech-centric world, the demand for new apps is overwhelming the supply. Whether due to simple curiosity or just plain excitement, people are usually drawn to chatbots. In time, however, novelty wears thin and people lose interest. This may be partially due to the fact that bots aren’t as engaging as we initially imagined them to be.

The benefits of Instagram for your company

The benefits of Instagram for your company

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool.

Build an Online Community for your Business

Build an Online Community for your Business

The word ‘Community’ is derived from the Latin term communitas meaning ‘things shared by many or all’, which hints at our innate desire to connect with others. With the Internet being such a powerful medium, connecting people regardless of their locations has never been easier.

4 ways to manage your online image

4 ways to manage your online image

Not only has the 21st Century brought about vast technological advances, it has also enabled new ways for businesses to get their brand messages out to customers and unearthed a new-found necessity: online reputation management. With a multitude of platforms and tools out there, it has never been easier for customers to directly interact with brands and products.

4 benefits of online scheduling

4 benefits of online scheduling

As healthcare practices across the nation continue to find out, patients place ever-diminishing levels of importance on care alone. While it is and will forever be a factor that influences a person’s decision, convenience has become another key area patients look at when choosing a healthcare facility.

Selfie security is coming

Selfie security is coming

Log on to Facebook, Instagram or Twitter, or even simply take a walk in a city park, and one thing is clear: the selfie revolution is upon us. And now it looks as though this contemporary pastime is becoming more than just a social media trend. Major industry players are now using facial recognition technology to replace passwords as the new method of online identification.

Marketing tips for your business

Marketing tips for your business

No matter how wonderful your company’s product or service, if you don’t advertise then no one will know about it. The goal of any advertising campaign should be to reach the largest audience for the lowest cost possible. If executed properly, advertising will serve as a powerful tool to boost your business’s profits sky high.