Every marketing channel has best practices. For websites, it comes down to being user-friendly. Without this, even a terrific-looking website may discourage visitors from signing up for a free e-book or consultation. Be sure your website follows these 5 rules that make it easier to attract visitors and convert them.

Businesses are using mobile devices more than ever to increase productivity and profitability. However, like desktops and laptops, smartphones and tablets are highly vulnerable to hacking, and some employees expose them to threats in ways they may not even be aware of.