Expectations Lead the Customer Experience

Expectations Lead the Customer Experience

“Good enough” is never enough. In today’s technology centric business environment, client expectations are constantly increasing and products and services are quickly commoditized. So how does an organization differentiate between one with true staying power, vs one experiencing continual customer attrition?  How do you avert the trap of “good enough”?  First, take the time to identify what “good enough” looks like for both parties.