Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]

Is your Office 365 environment secure?

Microsoft’s Office 365 is one of the most powerful business productivity tools today. This cloud-hosted suite lets users work anywhere and collaborate easily. Although it’s undoubtedly useful, Office 365 may present a few security challenges that businesses must address. Vulnerabilities in SharePoint Businesses typically use SharePoint Online and on-premises SharePoint sites to store sensitive data […]

How to improve your online presence

The 21st century has ushered in a lot of technological advances and has given businesses new ways to reach customers. Using numerous platforms and tools, buyers can now interact with different companies and their products. To make a positive impression online, be sure to do these. Be seen on search results In his book on […]

Considerations for server replacement

If you’re thinking about replacing a server for your small business, then that probably means your company is experiencing success and is starting to grow. That’s great news. But is it really time to invest in a new one? Or does waiting too long risk slowing your business down? Either way, it’s important to consider […]

Turn Alexa into your office assistant

Alexa has made Amazon proud by going beyond basic functions like providing weather updates, streaming music, and setting alarms. As her developers continue to improve on her capabilities, business users can look forward to a revolutionary, one-of-a-kind office assistant. Create and manage to-do and shopping lists You have meetings to attend and deadlines to meet. […]

Choose the best Office 365 plan

Office 365 has become the go-to all-in-one tool for businesses in recent years. With different Office 365 plans — Business, Business Premium, Enterprise E1, E3, and E5 — you can have a set of services and features that are perfect for your business. We’ve summarized a list of the different features of each plan to […]

The Biggest Mistake Small Businesses Make in their Cybersecurity Budget

How vulnerable is your organization?
The challenge of data security is real and requires your attention and efforts as a business owner. And there are costs involved. If you are a small business owner or executive, chances are when you did your budgeting for next year your cybersecurity line item isn't large enough – probably because no one helped you understand where to start.