Customer relationship management (CRM) software is essential for every marketing, sales, and customer service department. It allows you to capture your customers’ information and keep a record of their interactions with your business. If you’re new to the concept of CRM, here are some tips and tricks to help you get the most out of it.
As machine learning, digital storage, and analytics software get more advanced, data is becoming more valuable than ever. Even businesses that don’t rely on data to operate are starting to find ways to get more value out of their information. Microsoft’s newest platform is an excellent example of that — and it’s free!
What is Power BI?
Released in the spring of 2016, Power BI is Microsoft’s business analytics platform.
Adding value to your organization is very different than it was a few decades ago. Whereas business owners previously sought more tangible boosts like equipment and staff, cloud technology has totally changed the game. Now, a single piece of software is all it takes to totally revolutionize your fulfillment and shipping process.
More money on less investment, that’s the dream, right? Well, counterintuitive as it may seem, flash-in-the-pan tech fads and trends may be just the way to achieve that. With the right tools, you can associate your SMB with popular new technologies without much investment.
Not long ago, uploading a video to the internet was still a new and novel concept, but now we have access to multiple services for live video streaming. Most of these are free and offer great opportunities for increasing your visibility with little to no investment.
Get your strategy out of the can!
When is the last time you enjoyed something that came in a can? I enjoy a good tuna sandwich from time to time, but other than that I’m hard pressed to think of anything else. I think the same applies when considering your company’s strategy.
LinkedIn is a highly useful site, but many small businesses simply don’t make the most of it. The problem is that most of the information out there, that SMBs try to model, is focused on tips and strategies for larger organizations. And these strategies are simply not as effective when applied to the SMB. So what can the small or medium-sized business do to actually gain value from their LinkedIn efforts? Here are few tips to get you started.
“Good enough” is never enough. In today’s technology centric business environment, client expectations are constantly increasing and products and services are quickly commoditized. So how does an organization differentiate between one with true staying power, vs one experiencing continual customer attrition? How do you avert the trap of “good enough”? First, take the time to identify what “good enough” looks like for both parties.
A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value.
Is there anything worse than an unproductive meeting? The feeling of those minutes and even hours slipping by you as you sit ‘brainstorming’ with co-workers, only to leave the room with a big fat nothing. The frustrating part is that, when run effectively, meetings can result in great ideas, and can add huge value to your company.