Microsoft Power BI and Office 365 analytics

Microsoft Power BI and Office 365 analytics

As machine learning, digital storage, and analytics software get more advanced, data is becoming more valuable than ever. Even businesses that don’t rely on data to operate are starting to find ways to get more value out of their information. Microsoft’s newest platform is an excellent example of that — and it’s free!

What is Power BI?

Released in the spring of 2016, Power BI is Microsoft’s business analytics platform.

Why your business needs CRM

Why your business needs CRM

The right technology investment can lead to business success. With customer relationship management (CRM) software at the helm of your sales and marketing efforts, you can nurture long-lasting business relationships and improve your bottom line. If you need a little bit more convincing, we’ve compiled five more reasons why your business needs CRM.

Grows with your business
The ol’ Rolodex may have been useful for managing a few clients, but you’re going to need a better solution if you plan to maintain relationships with hundreds, possibly thousands, more.

Big data helps hospitals lower readmissions

Big data helps hospitals lower readmissions

For hospitals, readmission rates are a key performance indicator (KPI). They indicate the quality of care your practice provides and what sort of resources you need in reserve to avoid overcrowding. Some legislation even reduces government payouts to hospitals with high readmission rates.

The age-old marketing tool you’ve forgotten

The age-old marketing tool you’ve forgotten

From free information products such as ebooks to brochures and email campaigns, today’s marketers have a wealth of tools and tactics at their disposal. While content marketing and social media garner most of the attention in the marketing world, it’s easy to forget about tried and true techniques that are as effective today as they were twenty years ago.

BI is for small businesses too

BI is for small businesses too

Business Intelligence (BI) has conventionally been the preserve of big business, given the need for specialist knowledge meant hiring pricey experts was often the only way to leverage its value. But the rise of self-service BI tools has leveled the playing field, allowing small- and medium-sized businesses to get in on the game too.