Do you speak “Data”?

Do you speak “Data”?

Quick, what’s the most important thing about your business’s precious data? Besides knowing how to back it up properly and protect it from catastrophic loss, how about understanding all the lingo used to describe it? The term “big data” – in reference to large, complex data sets – is a well-known buzzword these days, but a slew of new “data” terms are in style now, too.

The benefits of Instagram for your company

The benefits of Instagram for your company

Out of all the numerous social media platforms, Instagram is playing in the big leagues with over 400 million active users. But since most companies are acquainted with Facebook and Twitter, Instagram has essentially been overlooked as a marketing tool.

Build an Online Community for your Business

Build an Online Community for your Business

The word ‘Community’ is derived from the Latin term communitas meaning ‘things shared by many or all’, which hints at our innate desire to connect with others. With the Internet being such a powerful medium, connecting people regardless of their locations has never been easier.

The age-old marketing tool you’ve forgotten

The age-old marketing tool you’ve forgotten

From free information products such as ebooks to brochures and email campaigns, today’s marketers have a wealth of tools and tactics at their disposal. While content marketing and social media garner most of the attention in the marketing world, it’s easy to forget about tried and true techniques that are as effective today as they were twenty years ago.

How to best utilize mobile tech for staff

How to best utilize mobile tech for staff

Love it or hate it, mobile technology in the workplace is here to stay. While more and more companies are utilizing it as a way to up their productivity, there is a right and a wrong way to go about it. Here are four tips to help you successfully integrate mobile devices into your organization to create a more efficient and productive business.

Technology Myths  – Cost vs Investment (ROI 201)

Technology Myths  – Cost vs Investment (ROI 201)

I love finding validation for my business ideas, especially when it comes from such a respected resource as AICPA.  Recently, an article was posted under their "The Practicing CPA" column called "Improving Your Firm's Technology Strategy by Dispelling Myths".  In his article, Donny Shimamoto, brings up 4 points that we come across all too often.