Streamline your processes with the right technology for competitive success

Streamline your processes with the right technology for competitive success

I meet with a lot of business owners and senior executives, and a recurring theme that appears in many of these conversations is a desire to improve their business processes. When you break it down, businesses are just a series of processes undertaken to get a job done.

Expectations Lead the Customer Experience

Expectations Lead the Customer Experience

“Good enough” is never enough. In today’s technology centric business environment, client expectations are constantly increasing and products and services are quickly commoditized. So how does an organization differentiate between one with true staying power, vs one experiencing continual customer attrition?  How do you avert the trap of “good enough”?  First, take the time to identify what “good enough” looks like for both parties.

Rethinking the value of social media

Rethinking the value of social media

A lot of businesses are still mystified as how to measure just what kind of value they are truly getting from social media. Because it is a medium that is still evolving, it can be hard to understand just what works and what doesn’t when it comes to social media and measuring its value.

How big data can increase your profit

How big data can increase your profit

One of the biggest, buzziest phrases making the rounds in corporate circles at the moment is “big data”. But what does big data actually mean? What is it and, more importantly, what can it do for your business or organization? The good news is that it’s not just another tired old buzz word that actually has very little meaning (“pushing the envelope”, we’re looking at you!) Using big data within your company can actually help you increase profit.

How data adds value to your business

How data adds value to your business

We all know that data is valuable. After all, the more we know about the inner workings of our business and how our customers behave, the better. But knowing that data is crucial in helping to move your organization forward, and knowing exactly how to use that information to do so are two very different things.

Executives Receive the IT They Deserve

Executives Receive the IT They Deserve

This week, I read one of the most “on point” articles I have seen in quite some time. Joe Peppard wrote for the Harvard Business Review, “Executives Get the IT They Deserve”. He pointedly addresses issues that we come across way too often – starting with the reality of consumer vs business IT. The fact is, often consumer IT typically just works, whether it’s your iphone or a printer or your home wifi – it’s simple and provides simple service.

Adding value to your company’s blog

Adding value to your company’s blog

Blogging has gone from being a fun side project for aspiring creatives to an absolute necessity for businesses of all sizes. For many companies, especially small to medium-sized ones, it’s likely to be just about the only web page that is updated with any regularity on their websites.