Unexpected disasters can completely catch your business off guard, and when they do you’ll have a hard time trying to get things back in order. Most business owners are aware of potential problems, so they usually have a business continuity plan (BCP) already in place.
Much attention in the social media marketing world is paid to the heavyweights of Facebook and Twitter – and, when executed properly, your marketing efforts on these networks can pay great dividends. But there is much more to social media marketing than these two platforms alone, and other channels that are on the rise include Pinterest.
Have you ever needed to scan a document, but not had a scanner on hand? Well just think how convenient it would be if you could use your phone as a scanner instead? If you’re a smartphone owner and regular app user, you’re probably aware of the myriad of apps that can do this.
Is something off in the world of your Android phone or tablet? Is it running slower than usual? Is it eating data faster than a chubby kid in a chocolate store? If any of these situations sound familiar, your phone or tablet may be infected with a virus.
Advancements in medical technology allow doctors to provide better treatment and diagnosis to their patients. From electronic medical records to mobile devices, patients and physicians are reaping benefits from these new technologies. Additionally, a growing number of healthcare institutions are implementing Google Glass in their medical operations.
We now operate in a business world where we no longer work on just one device. Instead, we switch regularly between our office PC or laptop, a smartphone while on the move between meetings, and perhaps a tablet to keep on top of work while on a business trip – or to catch up on emails while watching TV in the evening.
If Google Chrome, Firefox and Opera were at a cocktail party, Internet Explorer would probably be the butt of all their jokes. That’s not to say Internet Explorer never served a purpose, but it clearly has not kept up with the likes of today’s modern browsers.
Most of us have this fantasy that technology is going to make everything better automatically. But is that really true? When you stop and take a moment to reflect, does checking your email ten times a day, keeping your break/fix contractor on speed dial, or purchasing yet another workflow app really make your business more productive? The easy answer to these questions is almost certainly no.
However good you are at running your business, you’ll not get very far without a steady stream of customers. So you need to look after them. One of the factors that differentiates good companies from great ones is customer relationship management, commonly known as CRM. Over the past few years, thanks to the huge growth in online reviews and social media, customers’ expectations have changed, meaning people now have more power and businesses need to adapt accordingly to respond to customer demand.
As a business owner you put everything into its success – your time, skills, and financial resources. With that in mind, you should take important steps to secure your business in the event of a disaster. Disasters, whether in the form of floods or IT system failures, compromise your company’s hard-earned reputation and client trust.